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10 August 2026

Inside a meme factory: meet one of thousands of Indonesians trading political outrage clicks for Facebook cash

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Source reporting: Guardian Australia Politics

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Inside a meme factory: meet one of thousands of Indonesians trading political outrage clicks for Facebook cash

Exclusive: Adira says she doesn’t know much about her target countries or even know who their leaders are. Instead she’s chasing money from Meta, which pays for engagement From her home in West Java, Adira* often starts the day with a Facebook post about coffee and the busy day ahead. Then she gets to work. In a Facebook group called Team Pauline Hanson, she shares a photo of the Australian senator and One Nation leader and asks its almost 26,000 members for thoughts about Hanson’s comments about Islam and Australia’s way of life.

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