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14 August 2026

Consultancy.uk: The Big Four have all been caught passing off generative content as ‘thought leadership’

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Source reporting: The Loadstar

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Consultancy.uk: The Big Four have all been caught passing off generative content as ‘thought leadership’

Consultancy. uk reports: The consulting industry’s four biggest players have long used whitepapers and surveys as a means to drum up business – indicating expertise on key specialisms and topical issues their clients are responding to. But in their haste to present as ‘artificial intelligence-led’, KPMG, Deloitte, EY, and now PwC, have potentially alienated customers on this front, by releasing so-called ‘thought leadership’ which has been alleged to be majority-generated by AI. Thought ... The post Consultancy.

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