When the Supply Chain Broke, Freight Tech Answered: The 2021 to 2023 Acceleration Years

For years, freight technology had been a solution looking for the industry to feel enough pain to adopt it. In 2021, the pain arrived. The pandemic-era supply chain crisis did in eighteen months what a decade of sales pitches could not. It took every abstract argument for digital freight tools, real-time visibility, capacity matching, automation, and turned each one into an operational emergency that shippers, brokers, and carriers had to solve immediately. Container ships stacked up outside ports.