Dual-Side Logistics: What Shippers & Brokers MISS About Freight

Tony Broyles from Overdrive Logistics shares his rare ‘dual perspective’ having worked on both the shipper and broker sides of the freight industry. He breaks down common misconceptions and reveals why understanding both ends of the supply chain is crucial for success and building lasting relationships. From managing budgets to carrier-friendly freight, discover the unspoken truths that drive the market. Director of Business Development at Overdrive Logistics Tony Broyles says his brokerage began seeing early signs of a tightening freight market in November, months before most in the industry acknowledged the shift. Broyles, who has worked on both the shipper and broker sides of the business, said rate pressure on specific lanes and a tighter truck supply in certain markets signaled what would become a sustained cycle change — not a seasonal blip.